6 Ways to Use ChatGPT to Speed up Your Content Creation
Creating high-quality content consistently is not an easy task for a marketer or business owner. This is especially true when you’re juggling other responsibilities, deadlines, audience expectations, and the ever-changing demands of digital platforms.
Enter ChatGPT. This powerful AI tool isn’t just for answering questions, it’s a genuine productivity booster. ChatGPT can help you speed up every stage of your content creation process, from brainstorming to polishing your final draft.
In this blog, we’ll explore six practical ways to use ChatGPT to work smarter, not harder, and get your content out faster, without sacrificing quality.
Brainstorming content ideas
We’ve all been there. You’ve been brainstorming all week, pouring out ideas, and now your creative well feels completely dry. You’ve squeezed every last drop of inspiration from your brain, and the pressure to keep producing fresh content is still looming.
That’s where ChatGPT can step in as your trusty backup brain. When you’re running on empty, it can help spark new ideas, suggest fresh angles, or even combine existing thoughts in ways you hadn’t considered.
It’s not about replacing your creativity, it’s about giving it a boost when you need it most.
Example prompt: “I’m feeling stuck coming up with content ideas for my [industry/business type]. Can you suggest 10 engaging content topics that align with my brand voice, speak to [target audience], and offer real value?”
Extra tip: Don’t be afraid to ask ChatGPT for variations or to “tweak the tone.”
Once you’ve got a list of ideas, try saying something like “Can you make these more playful?” or “What would these look like from a thought-leadership angle?” It’s a great way to shape ideas to match your brand voice without starting from scratch every time.
2. Creating content outlines
Got an idea for a blog post or article but not quite sure how to structure it so it’s clear, comprehensive, and easy to follow?
You’re not alone. Organising your thoughts into a cohesive piece of content can be one of the trickiest parts of the writing process.
ChatGPT can help take your rough ideas and shape them into a well-structured outline or even a first draft that flows logically from start to finish.
Whether you're stuck figuring out how to introduce your topic, transition between sections, or wrap things up in a meaningful way, AI can help you build a solid foundation, saving you time and giving you a clearer direction.
Example prompt: I want to write a blog post titled [Insert blog title here], but I’m not sure how to structure it. Can you create a clear, logical outline with suggested subheadings and key points to include under each section?
Extra tip: Be sure to let ChatGPT know which keywords you’d like your blog to rank for. This way, the outline it generates will take those keywords and relevant long-tail phrases into account, helping you create content that’s both structured and SEO-friendly.
3. Writing basic first drafts or sections of content
While I still firmly believe that no marketer or business owner should rely on ChatGPT to write long-form content in its entirety, there’s no denying that AI has its place in the copywriting process.
AI-generated copy often lacks the nuance, personality, and relatability that define a strong brand voice. Without thoughtful human editing and personal input, content created solely by ChatGPT can feel generic, and in the long run, that risks diluting your brand’s unique message.
That said, AI can be incredibly useful when it comes to drafting shorter sections of text. Using ChatGPT to produce first drafts can give you a solid starting point, helping to overcome writer’s block.
With careful editing and a personal touch, these drafts can evolve into engaging, original content that truly reflects your brand’s voice.
Example prompt: “I’m writing a blog post about [topic]. Can you draft an opening paragraph that sets the scene, hooks the reader, and matches a friendly, expert tone?”
Extra tip: Treat the draft like a jumping-off point, not the final say.
Use what works, rewrite what doesn’t, and don’t be afraid to add your flair. Sometimes all you need is a first messy draft to unlock your own best words.
4. Repurposing content
Creating great content takes time and effort, so why let it go to waste after just one use? Repurposing existing content is one of the smartest ways to get more mileage out of your hard work, and ChatGPT can make the process quicker and easier.
Whether you want to turn a blog post into a series of social media captions, an email newsletter, or even a script for a video or podcast, ChatGPT can help you reformat and reshape your content for different platforms and audiences. It’s a great way to stay consistent and visible without constantly starting from scratch.
Example prompt: “I wrote a blog post titled *enter blog post title here*. Can you help me repurpose it into a week’s worth of LinkedIn posts, each with a slightly different focus or takeaway, while keeping the tone friendly and professional?”
Extra tip: Feed the actual blog into ChatGPT too, so it knows the context and direction of the blog. This will give you repurposed content that relates more directly to your original content.
5. Creating content calendars
Planning is half the battle when it comes to consistent content creation. But staring at a blank calendar and trying to fill in all those slots can feel overwhelming.
ChatGPT can help take the pressure off by suggesting content ideas based on your niche, business goals, or upcoming events. It can even help you map out a weekly or monthly content schedule with topics, formats, and publishing dates.
With a clear plan in place, you’ll spend less time wondering what to post and more time creating with purpose.
Example prompt: “I run a *marketing agency or business* that specialises in *insert industry/sector here*. Can you help me create a content calendar for the next month with 2 blog post ideas per week and 3 social media topics per week? I’d like the content to focus on brand visibility, customer trust, and lead generation.”
Extra tip: If you’re a business, include your website URL in the prompt when using ChatGPT. This gives it helpful context about your company, your services, and your products, making the content calendar it creates more tailored and relevant to your brand.
6. Editing and improving
Even the best writers need a second pair of eyes, and that’s where ChatGPT can act as an intelligent editing assistant.
Whether you need help tightening up your copy, improving clarity, or rewriting sections to sound more engaging, AI can offer suggestions that speed up your editing process.
While it’s no replacement for your own judgment and brand voice, it’s a useful tool for spotting awkward phrasing, suggesting smoother transitions, or even checking grammar and tone. It’s like having an editor in your pocket—just one that’s always available.
Example prompt: “Here’s a rough draft of my latest blog post. Can you help improve the flow, make the tone more conversational, and suggest any edits that would make it more engaging for small business owners? [Insert blog post text here or a pdf of your blog]”
Extra tip: I recommend working through your post section by section, rather than asking ChatGPT to analyse the entire piece of writing at once. In my experience, breaking it down this way makes it easier for ChatGPT to process and therefore it tends to respond more effectively.
Wrapping up
ChatGPT isn’t here to replace your creativity, it’s here to support it. Whether you’re stuck for ideas, staring at a blank page, or just need a bit of momentum, it can help you move faster without losing your voice.
Like any great tool, it works best when you use it with intention. With a clear ask, a little editing magic, and your unique perspective, AI can become a genuinely useful part of your content creation process.
Need help shaping content that sounds like you, but sharper, clearer, and more strategic? That’s what we do at Kate&Co, so get in touch and let’s create something great.